We are the freshest national multicultural advertising and PR agency in the great Sunshine State of Florida. As a certified minority owned business (MBE), running for 8 years, we have helped rejuvenate many brands and have opened many eyes to the greatest sales opportunity next to the general market.

While we love winning awards, (who doesn’t) we remain focused on our clients’ success by empowering them to make history in the Hispanic community. Our main priority is to help communicate intelligently through our visual storytelling.


We deliver dynamic, memorable results by following 3 key principles:

Be truthful

We won’t blow smoke or waste a penny of your budget. We’ll get right to the heart of the matter and show you the best path to greater results.

Be loyal

Your success will be our top priority at all times. Period.

Be ingenious

We deliver fresh perspectives, smart strategies, and creative solutions that capture the most attention. We don’t translate campaigns, we “trans-create” them—to be more memorable, culturally relevant, and highly appealing to the Hispanic market. It’s the only way you can truly capitalize on this powerful audience.


With over $1.3 trillion in spending power, Hispanics are the largest, fastest-growing market in the U.S. It is estimated that their purchasing power will increase 50% by 2015. Take a look at these statistics, which prove how vital this market is to your success.


We have attracted the most dedicated individuals from different cultures and backgrounds to form a passionate team that takes pride in every second of their profession.

President / Founder


Hernan Tagliani is one of the leading experts on Hispanic marketing with more than 20 years of experience in the advertising industry. He knows exactly how to capitalize on the escalating Hispanic market and get his clients the highest return on their investment.

Born in Buenos Aires, Argentina, Hernan has proven his ability by leading some of the most highly-effective marketing, media and strategic communications campaigns for distinguished brands such us: BMW Motorcycles, Shell, Heinz, Blockbuster, Hooters of America, Aldi Supermarkets, Bealls, Estrella TV, Marriott Vacation Club, LAPA Airlines, Florida Power and Light, Murray’s Discount Auto Stores, Orlando Magic, Hilton Hotels, and many more. He has also inspired innovative product launches and promotions that have generated amazing results in the industry.

Account Management


Clara is involved in nearly every aspect of the office—from building lasting client relationships to keeping everyone on the team focused on the same project. She maintains a close working relationship with clients to ensure that their goals are met and objectives are achieved with their advertising campaigns. By supervising accounts and key vendor activities, as well as managing daily project tasks with the creative team she ensures quality service every step of the way.

Being from Colombia, Clara is also bilingual and has a B.S. in Communications from the University of Central Florida. The combination of her team building skills, her respect for confidentiality, and her detail-oriented organizational abilities help ensure our clients’ success through every project.

Art Director / Copywriter


Michelle has the vision and the artistic know how to help execute impressive creative for our clients. With a Bachelors of Fine Arts degree  from Ringling College of Art + Design in Advertising Design, Michelle loves nothing better than being faced with challenges, solving problems and telling stories.

She has a knack for coming up with innovative designs that wow clients and have proven results. As a second generation Cuban American, she embraces her roots, and culture. Michelle stays up to date with industry and technology trends.

Finance Director


There is no task too big or too small for Shelly and her team. With a degree in marketing and finance, this Minnesota native manages the finance department of The Group Advertising. Her approach is multi-dimensional and highly personalized — always keeping clients’ needs a top priority at all times.

She has been in charge of accounting teams for the past 15 years, and has also been a business advisor for Simon Sassoon and Unity, just to name a few. Shelly makes sure every penny works hard and every client budget is precisely managed.

Creative Director / Copywriter


As a seasoned creative in the Hispanic market, Fabian has over 20 years of experience with some of the most recognized advertising networks and brands, including: Direct TV, Cuervo Tequila, LG, Mercedes Benz, Nestle, Unilever, Nike, Grupo Modelo, Danone and Coca Cola.

Fabian also achieved more than 80 international advertising distinctions such as: Cannes, FIAP, Ojo de Iberoamérica, NYF, Lápiz de Oro, Globes, FIP, BDA, AEMP and Promax. Fabián is also bilingual and from Argentina with a BA in Advertising from the Fundación de Altos Estudios en Ciencias Comerciales, Buenos Aires, Argentina.

Chief Animal Officer


Chanel is our jumpy Jack Russell. Since joining the team she has been responsible for: making us smile, chasing the cat and taking impromptu naps.




We create campaigns that deliver a big competitive advantage. Our team will work closely with you to develop fully integrated, creative, and memorable campaigns that will make an impactful noise in the Hispanic community. 


We make sure that every step of the way your brand is strengthened and you’re constantly attracting new customers and retaining faithful ones.


We know exactly how to reach any audience and make every penny within your budget more effective. Being experts in a wide variety of traditional and non-traditional media negotiations, we have earned a solid reputation with every segment of the national media world.


Reaching consumers instantly on a personal level is vital today. We will develop and support a robust digital platform that consistently multiplies your base of loyal consumers. We’ll always find new ways to generate even greater interactivity for your online audience.


Behind every great brand is a well-orchestrated story. Whether it’s growing your business, building and maintaining your reputation, making a positive impact in the community, raising funds, or promoting an event, we will make sure your brand is a best seller.







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With The Group Advertising, you will discover surprising results. Connect with us today. We’ll help you tap into a very loyal—and rapidly growing—consumer market. 


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1221 N. Mills Ave. Suite B
Orlando, FL 32803
(407) 898-2409


Av. Congreso 1532 1"B"
CP 1428. Bs. As.


1395 Brickell Avenue Suite 800
Miami, FL 33131

© Copyright 2014. The Group Creative Communications LLC - All Rights Reserved
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