Who’s talking about your brand?

We all know the right agency should increase sales, strengthen your brand, and poise you for future success. To do that in today’s market, the agency you hire must get your customers actively involved in your business.

Ignore the fluff, the philosophy, or how different an agency claims they are. Results are all that matter. Are they making your brand conversation-worthy?

That’s probably—okay, definitely—why we are one of the fastest growing, national multicultural advertising and PR agencies in the country. As a minority certified corporation, The Group Advertising has helped Fortune 500 companies rejuvenate their brands, build remarkable relationships with their customers, and tap into exciting, new revenue streams. All through one of the greatest sales opportunities next to the general market: Hispanics.

Our secret? Culturally relevant strategies. We know the Hispanic market intimately and we know what it takes to connect with them far more effectively. Our marketing ideas reach right into their lives and strike up a heartfelt conversation. We don’t translate campaigns. We “trans-create” them—to be more memorable, more appealing. It’s the only way you can keep consumers interested and involved.

Now, let’s get people talking.


With $1.5 trillion in spending power, Hispanics are the largest, fastest-growing market in the U.S. Take a look at these statistics, which prove how vital this market is to your success.


We have attracted the most dedicated individuals from different cultures and backgrounds to form a passionate team that takes pride in every second of their profession.

President / Founder


Hernan Tagliani is one of the leading experts on Hispanic marketing with more than 20 years of experience in the advertising industry. He knows exactly how to capitalize on the escalating Hispanic market and get his clients the highest return on their investment.

Born in Buenos Aires, Argentina, Hernan has proven his ability by leading some of the most highly-effective marketing, media and strategic communications campaigns for distinguished brands such us: BMW Motorcycles, Shell, Heinz, Blockbuster, Hooters of America, Aldi Supermarkets, Bealls, Estrella TV, Marriott Vacation Club, LAPA Airlines, Florida Power and Light, Murray’s Discount Auto Stores, Orlando Magic, Hilton Hotels, and many more. He has also inspired innovative product launches and promotions that have generated amazing results in the industry.

New Business Director


The right connections propel everyone involved. Hector knows the power our agency has and who we want to put it to work for. With a strong grasp of the bilingual Hispanic market, Hector is helping us connect with companies that want real growth. He brings a wealth of strategic bilingual marketing expertise and knows how to transform that into action. Hector has been the owner and partner of Grammy Award winning music companies, as well as a leader in new business development and marketing for hit radio stations in Central Florida. With an energy and rhythm that fuels our efforts nationwide, he will ensure the right fit for future partnerships and will handle contract negotiations and account management.

Creative / Art Direction


Taylor has the edge and artistic expertise to execute captivating design work for our clients. With a background in fine art, as well as in business and marketing, Taylor loves nothing more than seeing his designs generate remarkable results. He has a knack for coming up with innovative designs that engage and wow any audience. Taylor stays up to date with industry standards and new trends, always wanting to add to his artistic ability.

Finance Director


There is no task too big or too small for Shelly and her team. With a degree in marketing and finance, this Minnesota native manages the finance department of The Group Advertising. Her approach is multi-dimensional and highly personalized — always keeping clients’ needs a top priority at all times.

She has been in charge of accounting teams for the past 15 years, and has also been a business advisor for Simon Sassoon and Unity, just to name a few. Shelly makes sure every penny works hard and every client budget is precisely managed.

Creative Director / Copywriter


As a seasoned creative in the Hispanic market, Fabian has over 20 years of experience with some of the most recognized advertising networks and brands, including: Direct TV, Cuervo Tequila, LG, Mercedes Benz, Nestle, Unilever, Nike, Grupo Modelo, Danone and Coca Cola.

Fabian also achieved more than 80 international advertising distinctions such as: Cannes, FIAP, Ojo de Iberoamérica, NYF, Lápiz de Oro, Globes, FIP, BDA, AEMP and Promax. Fabián is also bilingual and from Argentina with a BA in Advertising from the Fundación de Altos Estudios en Ciencias Comerciales, Buenos Aires, Argentina.

Senior Copywriter


She knows how to get attention and keep it. With close to 20 years experience in advertising, Melia has created award-winning copy for clients across nearly every industry. She has penned some of the most memorable campaigns and generated surprising results for companies such as Hewlett-Packard, Giant Bicycles, Harley Davidson, and the NBA to Milliken Carpets, Hilton, Westin, Wyndam Resorts, Walt Disney World, and countless others. Through every medium—print, radio, TV, web, social, and beyond—Melia takes a fresh, strategic approach to every project. She delivers smart, conceptual thinking that activates far more consumers and ignites a lasting buzz for the brand.




We create campaigns that deliver a big competitive advantage. Our team will work closely with you to develop fully integrated, creative, and memorable campaigns that will make an impactful noise in the Hispanic community. 


We make sure that every step of the way your brand is strengthened and you’re constantly attracting new customers and retaining faithful ones.


We know exactly how to reach any audience and make every penny within your budget more effective. Being experts in a wide variety of traditional and non-traditional media negotiations, we have earned a solid reputation with every segment of the national media world.


Reaching consumers instantly on a personal level is vital today. We will develop and support a robust social and digital platform that consistently multiplies your base of loyal consumers. We’ll always find new ways to generate even greater interactivity for your online audience.


Behind every great brand is a well-orchestrated story. Whether it’s growing your business, building and maintaining your reputation, making a positive impact in the community, raising funds, or promoting an event, we will make sure your brand is a best seller.



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With The Group Advertising, you will discover surprising results. Connect with us today. We’ll help you tap into a very loyal—and rapidly growing—consumer market. 


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1221 N. Mills Ave. Suite B
Orlando, FL 32803
(407) 898-2409


Av. Congreso 1532 1"B"
CP 1428. Bs. As.


1395 Brickell Avenue Suite 800
Miami, FL 33131

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