Sometimes when I approach decision makers about the opportunity to reach out to Hispanics they tell me, “Well, I would like to but I am not there yet.” So I ask them, why do you feel that way? Ninety-nine percent of the time the answer is: “I will have to convert everything into Spanish, produce new […]
EstrellaTV Orlando has hired The Group Advertising as their agency of record, to help with the branding of this Spanish-speaking network. Estrella TV Orlando is the Central Florida affiliate of Estrella TV, owned and operated by Liberman Broadcasting. With 100% original Spanish-language content produced within the states, the network provides its viewers with unique programming […]
The Hispanic population is growing at a fast pace and embracing technology even faster. The introduction of smartphones and 4G connectivity has enabled Hispanics to have access to a whole new world of opportunities with a simple push of a button or tap of a screen. While Hispanics tend to have a lower percentage in […]
