Sometimes when I approach decision makers about the opportunity to reach out to Hispanics they tell me, “Well, I would like to but I am not there yet.” So I ask them, why do you feel that way?
Ninety-nine percent of the time the answer is: “I will have to convert everything into Spanish, produce new materials, and hire bilingual people in the company. So, instead of an opportunity I see it as a big hurdle right now. I would much rather keep doing the same because I feel safe and secure.” So, I think, believing that you can’t change encourages you to accept your weaknesses. But these weaknesses can turn into strengths if you are willing to learn.