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Latinos TechnologyBased on the latest Nielsen report, The Latino community is getting more and more integrated into the mainstream culture. Hispanic purchasing power is projected to increase 50% by 2015 ($1.5 trillion dollars) and 1 in 4 kids that are born in USA soil are of Hispanic decent. This huge increase not only will benefit the U.S. economy but also it will force many American companies to embrace this market trend or they will lose market share. The Hispanic market is changing from an opportunity to a necessity and is becoming a daily talk on national news.

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0082860-award2The Group Advertising (TGA) was the main sponsor at this year’s Top Hispanic Entrepreneur event held in Miami, FL. The Top Hispanic Entrepreneur is an annual awards ceremony, created founded by Hispanic Target Magazine that honors the most influential and notable Hispanic business men and women. Some of this year’s winners include entrepreneurs from Prestige Auto, FedEx Latin America, LAN Airlines of North America and he Caribbean and CNN En Espanol. The ceremony was held on Tuesday, October 30th at the Residences at Vizcaya in Miami.

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