HISPANIC MARKETING GOES HIGH TECH

We are excited to welcome a new partner to our portfolio: Florida Institute of Technology. The Group Advertising is now their multicultural agency of record in charge of Hispanic communications for the University.

“These are exciting times at our agency. We started this year very strong with the addition of three new clients in the 1st quarter and now Florida Institute of Technology,” said Hernan Tagliani, President of The Group Advertising.

Along with strategic guidance and market-appropriate recommendations, TGA will create a culturally relevant approach for the University that will promote the institution more effectively and enhance enrollment within the Hispanic market.

“We are honored to start working with one of the top universities in the United States,” Hernan Tagliani said.

About Florida Technical College

Founded at the dawn of the Space Race in 1958, Florida Tech is the only independent, technological university in the Southeast. PayScale.com ranks graduates’ mid-career median salaries in first place among Florida’s universities, and lists Florida Tech among the top 20 universities in the South—both public and private. The university has been named a Barron’s Guide “Best Buy” in College Education, designated a Tier 1 Best National University in U.S. News & World Report, and is one of just nine schools in Florida lauded by the Fiske Guide to Colleges. In 2016, Times Higher Education ranked Florida Tech one of the top 20 small universities in the world and named it one of the top universities in the United States. Florida Tech offers undergraduate, master’s and doctoral programs. Fields of study include science, engineering, aeronautics, business, humanities, mathematics, cybersecurity, psychology, communication and education.

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