Category Archives: Hispanic Market

Toasty news!

  We are proud to expand our portfolio and continue our mission through our new partnership with Quiznos! The Group Advertising is now their multicultural agency in charge of the Hispanic communications of the brand. TGA will create a culturally relevant approach that will promote the Quiznos brand more effectively and efficiently within the U.S […]

Brands will grow by engaging with Hispanics

Hispanics are a powerful market and they are here to stay, making this country a bigger nation around the world. Whether you agree or disagree, Hispanics are also very influential as consumers. They play an important role from product consumption to brand perceptions.
It is estimated that their purchasing power will increase 50% within the next 2 years (from $1 trillion in 2010 to $1.5 trillion by 2015). […]

Hispanics. Your New Marketing Resolution for 2013

It is amazing to see some big corporations that are still deciding if Hispanics should be part of their marketing efforts this year or not. Some of them are still figuring how they can increase revenues and bolster productivity but the Hispanic market hasn’t rung their bells, yet.

Luxury Marketing to Affluent Latinos

Does the Hispanic market play an important role in luxury brands? The answer is yes. Affluent Latinos grew over 200% over the last decade. Based on the latest Census, Hispanics with a household income of $100K+ represents over 12% of total U.S Hispanics households. It is also estimated there are only 8.5 million people in […]

Latinos. The Access to New Technologies

Based on the latest Nielsen report, the Latino community is getting more and more integrated into the mainstream culture. Hispanic purchasing power is projected to increase 50% by 2015 ($1.5 trillion dollars) and 1 in 4 kids who are born in the USA are of Hispanic descent. This huge increase not only will benefit the […]

Miami, Now Open

The Group Advertising announced the opening of a new office in Miami. This strategic move from the agency opens a new horizon and builds upon the steady growth the agency has experienced since 2006. Hernan Tagliani, president of The Group Advertising says: “The agency is growing because of the results we have created for our […]

Hispanics. The cornerstone for future growth of the U.S.

Do you know that the Hispanic purchasing power will increase to $1.5 trillion dollars by 2015? Do you also know that the Hispanic market is expected to grow 167% from 2010 to 2050? These incredible numbers have been revealed in the latest Nielsen report. Latinos are no longer just a sub-segment of the economy. They […]

Hispanic power in the USA

Based on the 2010 census report, the Hispanic population has grown from 35.5 million to 50.5 million in the last decade. One out of every six people and one in four children born every day in the United States is Hispanic.  It’s clear that the Hispanic market will have a major impact on the nation’s […]

Hispanics: Are you ready for this demand?

Sometimes when I approach decision makers about the opportunity to reach out to Hispanics they tell me, “Well, I would like to but I am not there yet.” So I ask them, why do you feel that way? Ninety-nine percent of the time the answer is: “I will have to convert everything into Spanish, produce new […]

Hispanics are Embracing Technology at a Fast Pace

The Hispanic population is growing at a fast pace and embracing technology even faster. The introduction of smartphones and 4G connectivity has enabled Hispanics to have access to a whole new world of opportunities with a simple push of a button or tap of a screen.  While Hispanics tend to have a lower percentage in […]

Translations vs.Trans-Creations

Many times marketing directors, creative professionals, and other people who attend my seminars ask me the following question: Why does the Hispanic community tend to react slowly to my marketing efforts compared to the mainstream audience? I always tell them, before I answer your question, have you translated your campaign into Spanish? Unfortunately, 99% of […]