Tag: Post

0078708-hernan_news
Many times marketing directors, creative professionals, and other people that attend my seminars ask me the following question: Why does the Hispanic community tend to act slowly to my marketing efforts compared to the mainstream audience? I always tell them, before I answer your question, have you translated your campaign into Spanish? Unfortunately, 99% of the time the answer is YES. So I tell them, “You have answered your own question.”

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